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Pro bono clients like any other The McCall Design Group, a 35-person firm based in San Francisco, also pledged its time through The 1% program and integrated pro bono service into its business model. The firm specializes in retail interiors for corporate giants like Banana Republic, Williams-Sonoma, Gap, and Victoria’s Secret. This national commercial work is balanced by local pro bono design efforts, including an ongoing relationship with Goodwill Industries to design new Goodwill retail stores. “People say how good it feels to give back, but our primary motivations for doing this work go way beyond a kind of ‘feel-good’
The architecture profession faces one practical obstacle in making the case that architects bring larger value to the public than simply providing design and construction services.